Jewish tradition values productive economic development within the Jewish homeland of Israel. JLens is the only organization counteracting the BDS campaign’s economic activism against Israel by educating responsible investors and companies before they yield to BDS pressure and divest their Israeli investments. JLens’ role as the voice of the Jewish community in the investment arena makes JLens uniquely positioned to advocate for Israel. Additionally, JLens encourages companies that have economic ties with Israel to conduct business responsibly.