New York, NY, July 29, 2025 … ADL and JLens jointly condemn beauty influencer Huda Kattan’s recent promotion of antisemitic conspiracy theories, including the false claim that Israel orchestrated the World Wars, 9/11, and other global tragedies. These dangerous and historically baseless accusations echo some of the oldest and most pernicious antisemitic tropes.
“Huda Kattan built a brand around beauty—but these antisemitic conspiracy theories are nothing short of ugly hate,” said Jonathan Greenblatt, CEO of ADL. “Spreading vile myths about Jews to millions of followers isn’t just reckless—it’s dangerous.”
According to ADL’s Global 100 Index fielded in 2024, 35 percent of the world’s adults agree with the antisemitic trope, “Jews are responsible for most of the world’s wars”. When this rhetoric is amplified by someone with tens of millions of followers, it poses real and immediate harm.
ADL and JLens welcome TikTok’s decision to remove the video and call on Kattan to issue a public apology and engage in meaningful education about antisemitism and the damage such conspiracy theories cause.
Huda Beauty products are still carried at multiple major retailers, including Sephora, Cult Beauty, Harrods, and Walmart. Responsible corporate values and a genuine commitment to combating hate are not compatible with the antisemitic tropes shared by the founder and public figure of this popular brand.
“Retailers have a choice,” said Ari Hoffnung, Managing Director of JLens. “They can continue to platform a brand whose founder promotes hate-fueled conspiracy theories, or they can take a stand against antisemitism.”
About ADL
ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all. More at www.adl.org.
About JLens
Founded in 2012, JLens is a 501(c)(3) nonprofit and Registered Investment Advisor that empowers investors to align their capital with Jewish values and advocates for Jewish communal priorities in the corporate arena. JLens’ Jewish Investor Network is composed of over 30 Jewish institutions, representing $11 billion in communal capital. In 2022, JLens established an affiliation with ADL (Anti-Defamation League), the leading anti-hate organization in the world. More at www.jlensnetwork.org.
